Tax Software
Newsletters Turn Customers Into Clients!

Always Open 24/7/365
Email Us Order Online!
Advertising guru David Olgilvy (1911-1999) said, "There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 percent more readers."

E-newsletters that are informative, convenient, and timely are often preferred over other media. Email newsletters continue to be one of the most important ways to communicate with customers. Newsletters build relationships with customers and also offer an added benefit in that the customer can forward the newsletter to friends, relatives, and colleagues.

In today’s fast paced world, clients expect to receive regular communications from their professional advisors. So they bought from you yesterday, but will they be back to have their tax return prepared next year? In many markets the substantive differences between tax preparers have narrowed to almost the point of insignificance. Therefore, your ability to build a relationship with new customers is more critical than ever - because without returning customers each year, it’s unlikely that your business will succeed and prosper. And newsletters can help build that relationship. They can show customers how to minimize their taxes by showing how other taxpayers have done it. You want 

customers to know as much about you, your services, and your firm as they possibly can. And you want to keep you and your firm fresh in their minds. If you can do this, they are going to be much more likely to do business with you again, even if a competitor is closer or offering to prepare their tax return for a better price. WorldWideWeb Tax’s Client Communications features will help you build long lasting and profitable relationships with your clients.

Do newsletters really work?
One of the reasons newsletters work is because people read them if they think they might find something useful or interesting, and not just a blatant sales pitch. People love a chatty, informal, no-hype style newsletters. No other marketing tool can offer these advantages. Dollar for dollar, no other marketing method even comes close. Newsletters can help create loyal clients by building a bond with them. You may also want to send newsletters to "centers-of influence" – people who are in an unusually good position to be able to recommend your product to many others. Providing a newsletter should be used as an opportunity to gain your readers respect by establishing you and your firm as a credible authority in taxes. Increasing your market profile in this way will turn customers into loyal clients as they start to perceive you and your firm as one that understands their needs and can answer their questions. Newsletters effectively build firmer bonds with existing clients.
There are three main reasons why newsletters work so well. The main focus of the newsletter is usually the field within which the business owner operates. When it offers quality help, advice and tips then the owner's position as an expert in his field is the silent message communicated to customers. The primary advantage from a marketing viewpoint is that newsletters demonstrate expertise. Second, because a newsletter is an unsuitable medium for a fly-by-night operator, it follows that the more firmly it becomes established, the greater the credibility of the business owner. Third, a quality newsletter containing meaningful content can engender loyalty by discussing issues that the customer identifies as important and pertinent. These three things are what makes newsletters so powerful because they are the main factors that lead to a favorable sales climate.

EXPERTISE + CREDIBILITY + LOYALTY = TRUST

Without trust, there's no hope of a building a relationship. But with trust, the sky's the limit! Providing a newsletter is an opportunity to gain your customers respect by establishing your organization as a credible authority in its field. This approach effectively builds firmer bonds with existing clients. Newsletters build relationships!
Your monthly Client Newsletter!
It is imperative that you have a high "client return" rate to be successful in the tax preparation business, and Tax Planning Today will help you get there! Your clients and prospects will sign up for your newsletter at your included Tax Planning Today Home Page. Each month your clients will receive your professionally ghost written email newsletter, Tax Planning Today, in their Inbox. Tax Planning Today covers such timely topics as Personal Tax Deduction Planning, The Tax Benefits of Home Ownership, The Tax Benefits of Self-employment, and Year End Tax Planning. Each issue is co-branded, i.e. it looks as though you wrote and sent it. Best of all, you don't have to do anything to produce or send the newsletter. We'll take care of all the details and produce and deliver it to your clients for you! 
What our customers are saying… you can take their word for it!
Our news for you and your practice!
We’re also committed to helping you and your staff stay informed. That’s why we created The News Center. The News Center will guide you through the filing season with timely issues on such topics as IRS changes for the current season, suggestions and tips on installing and using your software, electronic filing, bank products, marketing your tax practice, pending deadlines, and business tax return preparation information.

The News Center delivers live, up to the minute tax and industry news, directly to your desktop. Wondering if your acknowledgements are delayed? Wondering if your IRS Service Center is "online"? Wondering if IRS funding was received by the bank on time? Wondering if your check print authorizations are on their way from the bank? You'll find out the fast and easy way at the 1040 ValuePak News Center. The News Center provides answers to these questions, and much, much more - along with late breaking news in real time!
Our newsletters build relationships that last a lifetime!
With The News Center and Tax Planning Today you’ll always be a step ahead of the competition! And of course, there’s no extra charge. All of these tools are included with your purchase of the 1040 ValuePak. These value-added tools are just another example of our commitment to your needs! At WorldWideWeb Tax building and maintaining relationships is our business! At WorldWideWeb Tax we don’t just build a first class tax software program, we build relationships that last a lifetime!